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Stringee Chat API helps increase experience and develop the user community - Stockbook app (VNDIRECT)

About Stockbook - VNDIRECT

Stockbook is a professional investment information and knowledge portal developed by VNDIRECT Securities Corporation, available in both web and mobile app versions.

The Stockbook investor community connects quickly with stock market information, grasps market trends, exchanges opinions, and receives evaluations from experts.

As of August 2020, Stockbook is a vibrant community with tens of thousands of regular investors.

VNDIRECT

VNDIRECT's Challenge with Stockbook

The stock market is dynamic, with a wealth of information—both public and private—that needs continuous exchange to help investors stay informed and make sound investment decisions. Stockbook aims to build a highly connected, useful, and reliable community for users, where investors can easily share general status updates with friends and engage in private exchanges with experts/brokers.

To achieve this, the Stockbook app needs to function well as a social information network and as a communication application where users can contact each other.

 

How Does Stringee Help VNDIRECT Solve the Problem?

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Integrating Stringee Chat API into the Stockbook application allows users to communicate conveniently and quickly on the web app/mobile app. Among various communication methods, chat is the simplest and most widely used. Users can quickly contact each other, exchange information, and store conversation content in text form for easy searching and review. Stringee provides a Chat API that enables VNDIRECT to quickly integrate chat functionality into Stockbook’s mobile and web apps.

With Stringee Chat API, VNDIRECT can synchronize user messages across both the website and mobile app platforms. Investors can send and receive messages with any user in the community from their personal computer or smartphone flexibly, conveniently, and completely free of charge. This enhances user experience, and increases connectivity and sharing among investors—a crucial factor for the growth of the Stockbook community.

Through Stringee Chat API, VNDIRECT shortens feature development time, accelerating the completion of the Stockbook app. Early launch of the app gives VNDIRECT more time to grow the community and a competitive edge over other rivals. Additionally, the company saves significant resources in costs and personnel to complete this project.

By successfully developing Stockbook and pioneering technology applications in the securities field to enhance customer experience and satisfaction, VNDIRECT is moving closer to its goal of bringing investment opportunities closer to everyone.

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