About Clever Group

Clever Group is a pioneer in new-generation advertising technology and services in Vietnam. Formerly known as Smart Advertising Joint Stock Company - CleverAds, established in 2008, after 11 years it has developed into Clever Group and quickly became a leading brand in the fields of marketing, digital advertising, and advertising technology in Vietnam and Southeast Asia. Clever Group is currently doing business in the markets of Vietnam, Indonesia, and the Philippines.

Clever Group's ecosystem includes many different companies such as CleverAds, Revu, AGlobal, and Lazi. In 2021, Clever Group was officially listed on the HOSE stock exchange with the stock code ADG. This is an important sign when Clever Group is one of the few technology businesses trading on the Vietnam stock exchange.

Difficult to manage employee phone bills

In Clever Group's ecosystem, all companies have a great need to contact customers by calling. To support employees in the process of contacting customers, companies subsidize voice calling fees of 300,000 VND/month.

This method has a major drawback: management and control are very difficult. Department heads cannot control whether employees use support money to make calls to customers or not. 

Unable to monitor calls between employees and customers

Because employees use personal devices to contact customers, companies in Clever Group's ecosystem cannot listen to the recording or monitor the call content. Managers cannot control how their employees advise and respond to customers, whether they solve customers' problems, or how long each call lasts. 

No statistics available

In addition to making it difficult to control call content, allowing employees to use personal devices also results in no call statistics or reports. This results in managers being unable to monitor employee activity/performance, call history, other call reports, etc.

Realizing the problems being encountered in voice call management, Clever Group sought out Stringee for advice and solutions suitable for the business. Finally, the chosen option was to integrate Stringee Call API into Clever Group's existing application called ADG CALL. The ADG CALL application integrates with Stringee's API used by Clever Group companies, for all departments that need to call with ADG CALL. 

The ADG CALL application integrates with Stringee's Call API, allowing employees to make calls to customers by clicking directly on the customer's phone number. Or employees can use the function to retrieve customer lists from the internal CRM system, reducing number entry time, and contributing to increasing employee productivity.

Currently, there are sales departments of CleverAds and AGlobal in regular use, with accounts for about 100 people. The main use of voice calls at companies in Clever Group's ecosystem is customer care and calling customers.

Each domain registers a number, so headquarters in Hanoi, Da Nang, and Ho Chi Minh City have 3 different numbers. Employees use corporate email to log into the ADG CALL application. Through email, you can authenticate which domain the employee belongs to and which number to use to call customers.

Centralized fee management

The successful integration of Stringee's Call API into the ADG CALL application has helped Clever Group companies manage rates more centrally. Companies do not need to allocate a budget to each employee to pay for monthly phone calls.

This change supports human resources for companies in Clever Group's ecosystem, while also helping to better manage the budget allocated for calling costs. 

Monitor calls via recording files

The problem of not having a call recording file for leaders to listen to was resolved after Clever Group integrated the Stringee Call API into the ADG CALL app. Company managers can find the employee's call history and listen to the conversation with the customer to see if the employee called the customer correctly.

Statistics report the number of calls 

In addition to providing call recording features, integrating Stringee Call API with the ADG CALL application also provides statistical reports on call statistics such as the number of calls by the employee, duration of each call, performance staff, report on records, etc.

The application can automatically report the number of calls for each employee on weekends to leaders. Thanks to that, managers develop and adjust calls/customer care KPIs to suit employee capabilities/performance.

The successful integration of Stringee Call API into the ADG CALL application is a big step forward for Clever Group. It helps the corporation optimize how to manage employee calling charges. Additionally, this enhancement provides increased call monitoring via recording and call statistics reporting.