Canifa, a leading Vietnamese fashion brand under Hoang Duong Group, has over 25 years of growth and more than 100 stores nationwide. With a strong online presence, Canifa’s mission is to be the most trusted fashion brand for every family in Vietnam—constantly innovating to meet the evolving needs of its customers.

The Challenge: Bringing the “in-store touch” online

Post-pandemic, online shopping demand has surged. But in fashion retail, customers still want to see fabrics up close, assess fit, and get real-time advice before making a purchase.
Canifa’s team asked:
“How can we give online shoppers the same clear product view and personal consultation as in-store?”

The Solution: Integrating Stringee Video Call API into C-Live

After careful evaluation, Canifa chose Stringee’s Video Call API to power C-Live, its dedicated online shopping app.

With just one tap in the app, customers can:
✅ Instantly connect with a sales associate via live video—no extra installation required
✅ View products up close: fabrics, colors, and details in real time
✅ Get personalized mix & match styling advice
✅ Receive size consultation and complete the purchase within the same video call

This turns online shopping into a service experience, not just a transaction.

“The Impact

“By integrating Stringee Video Call API, Canifa has significantly enhanced customer experience and improved online conversion rates. Seeing the products live and interacting directly with our staff makes customers more confident and satisfied.” – Canifa Representative By pioneering video-powered shopping, Canifa has become one of the first retailers in Vietnam to digitize the in-store experience —bridging physical and digital seamlessly.

Why Canifa chose Stringee

Stringee is Vietnam’s leading CPaaS (Communication Platform as a Service), trusted by over 3,000 enterprises including Viettel, Mobifone, TPBank, Shinhan Finance, and Aeon.
For Canifa, Stringee’s Video Call API checked every box:

✅ Fast integration with no disruption to existing systems
✅ High-quality video and stable connections regardless of location
✅ Strong data security compliant with consumer protection standards

Looking Ahead

With Stringee as a trusted partner, Canifa is setting a new benchmark for customer engagement in Vietnam’s retail sector, leading the way in digitizing the customer experience with sustainable, future-ready solutions.